Top Reasons for Automotive OEMs To Need A Better CRM In Future
There is been a dramatic change in the automobile industry since 1908 with the introduction of the Ford Model ‘T’. New technological innovations in the form of parking controls, light controls, navigation systems, hybrid vehicles, in-car entertainment, emergency warning systems, fueled by diesel or gas, etc. made the modern invention more accessible and affordable.
Now automobile industry is moving towards adoption of CRM due to the wide range of benefits offered by them. This technology has improvised the way companies engage with the customers from offering solutions to proactively anticipate problems to working on customer complaints and address them beforehand.
The right way for the CRM to Grow for Automotive OEMs
Automotive CRM Platforms and Solutions have to be made future ready via integration with 6 major elements as mentioned below:
Such interfaces are a necessity for industry-standard interfaces. It helps a business to connect itself to multitude of services and solutions by enabling systems to communicate with each other privately and securely. Such open communication leads to taking good decisions.
Open interfaces assist as they are light in weight, interacts with only messages and need less configuration, scalable, easy to access, stateless, interoperable, and can be easily used across several domains
“Hybrid Cloud” as a Service
Integration between front end and backend systems, contact centers, real-time communication systems and collaboration tools helps the OEMs to provide a valuable user experience. With customer support workflows and processes along with multiple channel experiences have become the norm. These systems require aiming for real-time abilities to boost productivity, streamline operations, improve customer experience and improve interactions.
Offer customer intelligence
The existing Customer Relationship Management platforms assist Auto OEMs in delivering customer experiences for customer-facing operations. This solution is tailored to each CRM industry with role-based customer intelligence and prebuilt integrations on varying platforms that includes in store and mobile.
Smart Data Solutions
By crunching the data into smaller pieces across different solutions or servers makes it easy for decision making across numerous servers or solutions. Service data helps in offering quicker support services to its consumers.
CRM is the future of the automobile industry. It helps automotive OEMs to become competitive for several businesses. Not just it helps a dealership with quick response to solve customer issues and queries, but also the manner in which such issues get resolved.